Run with the Roses 5K

To kick off the New Year with energy and flair, I developed the visual identity and co-led the art direction for lululemon’s “Run with the Roses” 5K event. Rooted in rhythm and celebration, the concept captured the unique pulse of a midnight run-meets-party experience. The final system blended lululemon’s core branding with localized flair, creating a bold, electric aesthetic that helped generate buzz and participant excitement for this one-of-a-kind NYE race.