Like New

As the senior graphic designer on the Like New rebrand, I helped lead a refreshed visual identity that brought lululemon’s resale program into alignment with our evolved core brand. Unlike competitors that lean into sustainability through longevity, Like New had a unique opportunity to differentiate by tapping into lululemon’s cult-like fanbase and their emotional connection to product storytelling. Our strategic direction focused on rediscovery—a concept rooted in the guest’s desire to relive the “thrill of the find.” By art directing a system that honored past product icons while feeling elevated and current, we created a brand expression that felt both nostalgic and fresh, ultimately reinforcing Like New as a dynamic extension of the lululemon experience.